Model & body activist Ashley Graham is empowering girls everywhere and showing us all that beauty is beyond size, and Plus is Equal. Lane Bryant’s new campaign #PlusIsEqual aims to represent and celebrate all kinds of women.

A statement from PlusIsEqual.com states:

67% of US women are size 14 to 34. But they’re underrepresented on billboards, magazines, TV… everywhere. We believe all women should be seen and celebrated equally.

Last Spring, Lane Bryant stirred up some controversy with their #ImNoAngel campaign, allegedly dissing the Victoria’s Secret Angels’ slender figures. Instead of slamming, the company is now aiming to praise the regular sized women and make us all feel beautiful, comfortable, and equal.

Check out the campaign video below, along with some of Ashley’s stunning and empowering posts showing the world that beauty is more that just size.

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Be proud of who you are and how you were made! No matter what size or shape- your body tells a story of you. ✨Be You, Be Real, Be Authentic, Be your favorite kind of woman- don't let anyone else take that job!✨ Be a part of @lanebryant's movement and use #PlusIsEqual to tell your story. 💋

A post shared by A S H L E Y G R A H A M (@ashleygraham) on Sep 30, 2015 at 8:26pm PDT

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ITS OFFICIALLY AVAILABLE! #AshleyGraham x @AdditionElle lingerie in stores & online at AshleyGrahamCollections.com💋 (available at nordstrom in August, will be available in the UK later in the year) sizes 36-44, D-H #iamsizesexy #beautybeyondsize

A post shared by A S H L E Y G R A H A M (@ashleygraham) on Jul 21, 2015 at 4:59am PDT

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It's time that we see all bodies on billboards! See yourself on a virtual billboard with @LaneBryant’s MyBillboard app. Share and spread the word that #PlusIsEqual. – plusisequal.com/mybillboard

A post shared by A S H L E Y G R A H A M (@ashleygraham) on Sep 20, 2015 at 5:43am PDT